To highlight the launch of the new collection of Mineral Sunscreen Lotion SPF50+ products, Avène collaborated with Made in to create a content and influencer campaign tailored to the brand.
Influencers with different ethnicities, skin tones and styles were selected to ensure the campaign spoke to everyone, spreading far and wide the main message of the campaign : a solar protection adapted every skin type!
To maximize the impact of the campaign on consumers, Made in recommended a content strategy designed to captivate the interest of users through repeated exposure to different types on content created and shared on Instagram, Instagram stories and YouTube, instead of opting for publications which simply pushed the product. The product itself was not present in every content, which ensured that consumers did not feel overexposed to the ad.
The content creators were therefore able to engage in storytelling, sharing with their communities some tips and tricks regarding product usage. This strategy proved to be efficient, as consumers continued to voice their interest towards the product, thanks to the power of storytelling!
The campaign was a success, reaching over 586K people and generating over 1.1M impressions. Have a look at some of the publications in the campaign:
Si vous souhaitez développer une stratégie de contenu, contactez Made in .
