Estée Lauder teamed up with Made in to create a strategic influence marketing campaign. The goal was to introduce Estée Lauder’s  iconic Double Wear foundation in its new format – a cushion stick!

In order to generate relatable and interesting content, YouTubers were asked to create videos along with their best friend. The selected influencers shared with the audience their best tips and advice on how to feel confident. They also featured steps to create an amazing natural look in 3 minutes!

Beauty Campaign on YouTube

Made in’s international experience helped in choosing the influencers with the best fit and reach for this campaign. The selected influencers created both French and Dutch content.

Take a look at all the Instagram posts and YouTube videos below!

Aurela

Les Temps Dansent

LifeStyle Spot

Beauty Campaign on Instagram

Instagram was also a platform used in order to increase reach and engagement. The influencers held a contest where their followers (and a friend) got the chance to win their own Get Up and Glow set!

NanjaMassy

One product. Two minutes. Epic skin. The new @esteelauder #DoubleWear Cushion Stick is my new favorite ❣Lovely in the morning & easy to do touch-ups during the day. #EstéeLauder #foundation #cushionstick #GetUpAndGlow #belmodo

A photo posted by Nanja Massy | MassyCreations (@nanjamassy) on Dec 20, 2016 at 12:43am PST

I had the best time today in Amsterdam at the @esteelauder YouTube workshop with all this pretty and the lovely co-bloggers 😍We had tips and tricks from the best @beautygloss to learn everything about the perfect beauty tutorials ❣️See more on my instastories ! Keep an eye on @belmodobelgie for more. #amsterdam #presstrip #EsteeLauder #foundation #YouTubeWorkshop #makeup #DoubleWear #cushionstick #belmodo

A photo posted by Nanja Massy | MassyCreations (@nanjamassy) on Dec 12, 2016 at 9:57am PST

Pielaunio

That nude Summer glow in Winter, looooove it 🙌🏼 Very impressed by the effortless and fast Get Up & Glow collection by #EsteeLauder! #doublewear #foundation #sponsored

A photo posted by Paulien Riemis 🌙 (@pielaunio) on Dec 21, 2016 at 12:00am PST

Discovering @EsteeLauder's Get Up & Glow collection with their first liquid foundation and pro tool in one: the Double Wear Cushion Stick! Want to get that effortless nude glow yourself? Win all 5 #GetUpAndGlow products for you & your bestie by liking this photo and tagging her 💛 for Belgian residents of over 18 only / the winner will be chosen on 23/12 #doublewear #esteelauder #foundation #sponsored

A photo posted by Paulien Riemis 🌙 (@pielaunio) on Dec 20, 2016 at 12:39pm PST

Check out Made in’s Case Studies for more beauty campaigns, and contact us here to discuss.