Everyone knows that social networks are deeply rooted in our everyday life but what about social networks usage when having a blog? How to use correctly the large amounts of platforms available? Every month, Made in Blog is organising a #mibchat and it is now time to know more about your habits using social networks.
What social networks do you use and recommend?
Most of you have mentioned Facebook and Twitter. Obviously, these two social networks don’t have the same functionalities and serve different interests.
Facebook is mainly appreciated because of the proximity created between bloggers and readers. Some of you even noticed that readers are way more active on Facebook than on the blog itself.
What is liked about Twitter is the ability to know everything in real time. Using Twitter enables to stay tuned, get informed about last trends but also engage a real-time discussion with readers. Twitter is considered as instantaneous medium.
Each social network reaches its own audience who could be very different from one platform to another. It is therefore very important to adapt the content to the network but also to the audience by offering creative and exclusive content.
Traffic and opportunity
SEO is certainly one of the most important topics to deal with when writing a blog (right after posts of course). An efficient SEO enables a great increase in visits. To improve SEO, social networks are great allies to earn awareness and it would be too bad not to take advantage of them!
Some of you have enlarged professional network by meeting people known through social networks. They are efficient to connect with people that share similar interests or other bloggers. It is always useful to share experiences with other passionate people.
Build your presence on social networks.
For those who are seeking for advice to build their presence on social networks, here is what came out from our MiB Chat. There is no secret recipe, you only need to be yourself and take it seriously.
People following you are doing it because they love your blog and what you are telling them. You might follow your editorial line, tell them what they want to hear but stay true and keep your own tone. Use tools provided to you like hashtags. Don’t hesitate to reply and engage conversation. Readers love talking with you so ask them what they think!
These are very good advice but you need to follow them as often as possible. The best advice is CONSISTENCY!
Fake Followers
Recruiting fake followers on Twitter is quite common according to you but it deserves no credit. Writing a blog is about sharing things with real people who have same interests as you. Fake followers will never replace genuine conversation with your readership.
It is difficult for brand differentiating fake from real influencers but it’s not their job ! Fortunately Made in Blog is here for that !
