Instagram, a visual paradise. The platform offers endless creative possibilities allowing for the perfect context to share a simple and efficient brand message. The only limit? Your imagination!

Here are four important pillars for creating relevant content that will leave a mark in your consumers’ mind.

Visual appeal

The visual appeal is key to a strong content strategy and unfortunately, far too few brands understand this. A brand’s feed should be carefully planned as it shows the face of the brand and its history therefore it must be well taken care of. If you do not have an internal digital team, it is a good idea to work with content creators or digital influencers. These Instagram specialists were able to build a strong community with their camera as a sole tool. If they are well guided, they will be able to tell your brand’s story with impactful content that will be relevant to your target.

Creativity

On Instagram, creativity is everything! A brand simply must be up to the creative standards of its consumers so the brand itself can become a source of inspiration. This explains why a brand should create content specifically for Instagram, and not recycle other content used for another platform.

Community

It is important to capitalize on the strong sense of community that is growing on Instagram. Hashtags are the perfect tool to connect in a more intimate and concrete way with consumers who share similar interests with your brand. It is crucial to know about these trends and to take part in the conversation.

Discovery

Consumers want to get inspired for their look, clothes, outings, interior decor, and even for their life! They want a quick way to get inspired, just a few finger taps away. Consequently, if you follow these guidelines, meaning that if you offer unique content that is visually appealing and that speaks to your consumers’ interests and passions, your brand itself will become a go-to source of inspiration.

To conclude, here are a few examples of brands that shine on Instagram.

Tacos on deck.

Une photo publiée par Taco Bell (@tacobell) le 1 Sept. 2016 à 16h23 PDT

Ankle boots + some serious embellishment. Get your hands on those seasonal plus-ones with 20% off 🤗 (ends tomorrow!) 👢: 954519 👜: 922922

Une photo publiée par ASOS (@asos) le 27 Nov. 2016 à 10h49 PST

Happy 2-year anniversary, WeWork London! Crazy to think that just two years ago we were opening our first location and now we’re getting ready for our 12th and 13th. With a community that’s 10,000 members strong, we can’t wait to see what this next year has in store. ✨

Une photo publiée par WeWork (@wework) le 17 Oct. 2016 à 9h38 PDT

POOLSIDE CREEPER 👀 Photo: @ahag

Une photo publiée par The Saguaro (@thesaguarops) le 27 Oct. 2016 à 9h30 PDT

31,320 meters of yarn; one bag. Handle with care. #Apexknit Photo: @trashhand

Une photo publiée par Herschel Supply Co (@herschelsupply) le 8 Nov. 2016 à 16h18 PST

@woods_galimberti @gabrielegalimbertiphoto Stephen Wilshire drawing from memory the cityscape of Mexico City. Stephen is an autistic British artist that has become famous for his unique ability to draw from memory very complex landscapes after having seen them only briefly. Stephen is a savant, a person with a development disability who develops extraordinary capacities often in the areas of memory, music and mathematics. He is completing a 4-meter long landscape of the Mexican capital after having flown over the city in a helicopter only once. #stephenwiltshire #mexico #art #savant #autism #memory #drawing @natgeo

Une photo publiée par National Geographic (@natgeo) le 28 Nov. 2016 à 0h54 PST

For more information on creating a unique and relevant content strategy, contact Made in now.