Gaining some success with your own blog is like a personal glory. We have to admit, being liked (wouhou), having comments (wouhouhouu!) and being shared (Haleluya !!!!) can really make you jumping up and down sometimes !
More and more bloggers are now able to make money from their blog activities, and this is something we truly support here at Made in Blog. But, some people, (not so much hu!) but still some seems to doubt about bloggers credibility once they start to get paid. So you have to keep in mind that your success depend on one thing and only : STAY AUNTHENTIC!
Source : ladyqq.blogspot.ca
We all see that bloggers are more and more requested by brands to promote a product, a brand or an event. Sometimes, bloggers can face double pressure, on one side from the company or the brand who waits for a positive recommendation on the blog, and the other side the bloggers may be afraid of disappointing his readership who expects total transparency from the blogger. At Made in Blog, we believe that expressing your personal and honest opinion, is root of success.
Your tone in your posts, the esthetics, every image and video you use in your blog, every detail is a good way to develop and maintain a deep relationship with readers. You may realize that your reader is particularly sensitive to changes and especially when you start working with brands or promote products. If you want to satisfy both parties, you will have to keep your own voice and be coherent in your content.
Be creative ! Ooh creativity… such a big word with no clear meaning. Being creative can sometimes be a real challenge. Don’t try to follow trends, do not try to get more “likes”, post things that are likeable. If you want to monetize your content you may want to be sure that you recommend a product in a very creative and unique way.
Unlike magazines, a blog is all about telling a very personal story. Why would it be different when you write about a product or an event that you have been paid for ? Don’t just talk about this super-new mascara you just received, use it, try it, ask your friends to use it, show us how you used it, and if it makes your eyebrows look fabulous why not keep talking about it even after the campaign? Possibilities are endless and you will be able to tell compelling and very authentic stories.
When you become a blogger you have to transform your common life into a virtual life. If you receive free products and you talk about it, this should not be a threat for your credibility and you should not have to hide it. Considering that writing, editing and publicize you blog can take you lots of time and effort, there is no shame to be reward for it. Being paid for your blogging activities becomes your reality and you could simply explain to your readership the reason why you have ads on your blog (in you FAQ or in your presentation) and they should understand.
Being a blogger makes you an expert in your domaine and you reach a very specific and unique audience. When you receive a product you may want to use your very own judgement to accept or refuse a campaign. In the other hand, brands have to understand that sending products to bloggers without knowing them, without talking to them, will not necessarily result in positive recommendation.
So, Authenticity yes, but passion, creativity and reality will make your sponsored post look like diamond ! If you write sponsored post or if you monetize your blog we would love to know how well you do !!
