The challenge « 28 longest days of your life » is an initiative of Jean Lapointe Foundation, a charity that fight against alcoholism, substance abuse and other addictions that affect the population. Since 2008, the Foundation is also dedicated to the prevention of problems related to alcohol and drug use among young people in schools.

The Foundation relied on Made in Blog and its expertise to generate a lot of articles regarding the challenge 28 days without alcohol and raise funds via their Facebook application (created by adviso).

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The commitment of bloggers was such that more than 25 articles were published. Some influencers have even published several posts so that readers can follow them on this journey and why not join the adventure. It was really interesting to read their points of view on this issue, and to see them share with their readers, with humour sometimes,

Source : The stage Door 

And with great sincerity.

Source : Josiane de Ton Petit Look 

Bloggers were invested; they even gave us recipes for non-alcoholic cocktails (because yes “Parties without alcohol can be craycray”) in order to be able to last 28 days without alcohol.

Source : Les zurbaines via The facebook page of “Les 28 jours les plus longs de ta vie”

Plus, we can see that the blog posts were really appreciated by the communities. It allowed them to exchange, to confide, to create discussions on this problem of society and especially encourage readers to participate in the challenge or to make a donation (well yes that was the point actually ^ ^)

We are very happy to have taken part in this project. The Facebook page of “Les 28 jours les plus longs de ta vie” gained more than 6500 fans. Thank you to all participating bloggers for their support. And a big thanks to Jean Lapointe Foundation for trusting us.

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