In a world where everything seems to go faster and faster, the everyday life is accompanied by a variety of challenges and daily stress. And before you know it, you’ll often find yourself matching its fast pace, forgetting to set time apart to take care of yourself.
Over the course of the past few months, Lolë and Biotherm joined forces to create a wellness movement- one that would carry a mission of inspiring the communities to invest in themselves. As powerhouses of the beauty and sportswear fashion industry, the brands united with the aim of cultivating the notion of putting yourself first amongst young women across Canada.
Made in selected 9 Canadian influencers as brand ambassadors and leaders of this movement. Together, the women had a combined reach exceeding 293K people and shared the ability to generate engagement from their community.
Throughout the duration of the campaign, the influencers were sent monthly boxes containing both Biotherm and Lolë goodies. With the campaign’s focus being on Instagram, the influencers created visuals inspired by the products, as well as the theme, which varied each month. These included: Hydration, Summer Prep, Me time and On going Wellness Routine. The posts were then relayed on other social media platforms to optimize the coverage of the campaign.
The total campaign reach exceeded 324K people, generating over 81.9K engagements and 2.75M potential impressions.
