Our mission for Place d’Orléans ? To recruit their next brand ambassadress throught an amazing blogger campaign in Ottawa!

In order to ensure it, we deployed a strategy in several steps.

First of all, we selected 10 bloggers from Ottawa for them to be the ambassadress of the campaign. We invited them to an unique event at Place d’Orléans: make-up artist, shopping gift-card, cupcakes, and even sweet young men to carry their bags. They were invited to create their own vlog on site.

Then, they shared their experience on their blog and invited their communities to participate in a contest: #vloggersearch. By publishing their own vlog, readers tried their luck to become Place d’Orléans online brand ambassador during 6 months and win 300$ of shopping per month.

A banners campaign was used to support this strategy:

And to promote the contest:

Readers got a really fun and positive image of Place d’Orléans, they wanted to participate themselves:

“I am so late to this party! What a mighty cool event and contest. Good for Place D’Orleans for recognizing the power of the vlogger! :)”
“How fabulous is that, my bf doesn’t even carry my bag and you get a male model? That’s unfair! 😀 Thanks for sharing the pictures, seems that it was a great event :)”

“I really need to get to Orleans and enter this contest!! :)”

Conclusion: thanks to the enthusiasm of our influencers during the campaign, Place d’Orléans got a qualitative promotion which exceeded our initial objectives (11 spontaneous articles) and an excellent long-term visibility thanks to a teasing pre-event.

You can also read the Banfield article which helped to put in place this innovating strategy for his client Place d’Orléans.

Discover our special Pinterest board about this campaign.
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