Maison Le Grand hired us to recruit fans for its Facebook page via an application and a contest.

Our strategy? Create a Facebook application with a unique 3-steps recruitment process.

Our watchword : recommendation !

1 A “Like gate” was set up to encourage fans to like the page

2 Fans could fill out a contest registration form to win Maison Le Grand’s  products

3 Each registered user who talked about it to 5 friends won a VIP coupon

The results of the campaign were amazing ! 4844 Fans were recruited during the campaign, which represents an increase of + 414 % !

Nearly 50 % of the Like Gate users became fans of the page.

73 % of users who viewed the registration form participated in the contest.

The 4033 fans generated during the contest period based on the recommendation generated over 2803 recommendations, which represents a rate of 70% !

Thanks to this operation, Maison Le Grand’s website reached over 8200 unique visitors.

Before the campaign , publications on Maison Le Grand’s Facebook page involved approximately 1,100 people per month and an average of 217 people interacted with the page ( likes , comments, shares) .

Now, Maison Le Grand’s publications affect nearly 4800 users (4 times more) and more than 2700 users react on the page (more than 10 times more).

This operation was a real success as it increased the number of fans over 414 % !It also allowed the brand Maison Le Grand to shine beyond existing fans by enjoying their valuable recommendations.

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