Shu Uemura wanted to present and promote the limited edition collection: Mika For Shu, inspired by the famous photographer Mika Ninagawa, through bloggers’ scope.

We selected 4 bloggers, to become ambassadors for the 4 visual worlds of the collection.
The campaign generated 8 blog posts (41,900 views) and 2 Youtube videos with over 26,600 views.

The campaign also generated a lot of shares on social media (Twitter, Facebook, Instagram).

We created a high-level branding integration on the 4 blogs, with a banner campaign :

We mobilized our influencers thanks to a sponsored tweets campaign.

Bloggers loved the collection and the products:

“As soon as I received this collection, I immediately fell in love with the colorful packaging and the bright product colors.“ Beautifymeeh

“I especially adore the new Eye Shadow Spiral Duo and the Tint in Gelato for the collectible packaging design and supremely creamy textures!” The Raeviewer

“My favorite here is the Eye Shadow Spiral Duo.. it’s like creamy candy in eyeshadow form!!” xSparkage

Their readers were also convinced:

To conclude: Mika for Shu collection inspired our bloggers and two of them provided bonus content. This campaign was a great success, and generated an incredible visibility for the collection with a high- level branding integration.

Discover our special Pinterest board about this campaign.

Stay tuned following Made in Blog, the first platform that connects brands and influencers  on Facebook and Twitter!