Lancôme, Giorgio Armani, Yves Saint-Laurent, Biotherm, Kiehl’s, Shu Uemura & Clarisonic, different brands from the luxe division of L’Oréal Canada, collaborated to create a strategic influence marketing program with the goal of seducing the asian Canadian target.
In order to generate relevant content, YouTubers created their videos around the theme #asianbeautytips. They shared with their audience their best tips and advices on how to feel confident and to enhance their beautiful assets.
The collaboration of the different brands was the perfect opportunity to create truly unique content. The influencers had the freedom to choose their favorite products from each brand to develop their own authentic and personalized beauty routine. Thanks to the relevance of the content strategy and to the selection of key YouTube influencers, Made in was able to generate close to 600k views and more then 40k engagements!
