We all know that sometimes, life can get a bit crazy. Before you know it, you can often find yourself running from one place to another, without a minute to take time for yourself.
The past few months Oikos wanted to reinforce the notion of escaping your daily challenges, stress and everything that life tends to bring along.
To do so, Made in selected 12 Canadian influencers and activated a four-month long movement aimed at cultivating the idea of escape moments within the Canadian community. The brand ambassadors, both French and English Canadians, had different backgrounds, styles and personal brands, but all shared the same capacity to generate engagement with their following. Together, they had a reach exceeding 2.3M across multiple platforms including YouTube, Instagram, Facebook and Twitter.
The four-tiered campaign invited these influencers to share their escape moments with their community, while simultaneously encouraging them to do the same. Influencers also held a contest for a chance to win 500$ Air Canada gift cards.
The movement was enhanced with a trip to Montreal, where 8 of the influencers attended a joint escape moment: the Lolë White Tour. To capitalize on the power of Snapchat and Instagram Stories, they were then invited to share pictures using the two customized Oikos Snapchat lenses that were created and geolocated for this event. These posts shared on the platform for this evening alone, accumulated over 95.5K views.
During their stay, the brand ambassadors were also invited to take part in the shooting of a video embodying the Escape Moment campaign.
The final phase of the campaign focused on a multi-channel strategy, where the influencers created content on their respective platforms. Blog articles and YouTube videos surrounding the Escape Moment theme were shared to conclude the movement.
Overall, 200 posts were created and shared, spreading Oikos’ message and accumulating over 109K engagements.
