Exciting news for all Canadian Shu Uemura fans!
The famous Japanese luxury beauty brand Shu Uemura, just recently launched online store in Canada!
“This is really a dream come true for me and so many other Canadians. she uemura has always been a little difficult to obtain._ perilouslypale.com
The world renowned brand cosmetic wanted to meet the bloggers in order to introduce their new e-shopping web site. Shu Uemura has chosen Made in Blog to conduct a communication action combining a special contest operation with blogger outreach, banner ads and sponsored tweet. Exciting !
This spring we can now discover the entire range of Shu Uemura and Shu Uemura Art Hair make-up products now available on their new e-shop www.shuuemura.ca/. The new Shu Uemura e-shopping takes us into the magic world of the of the legendary Japanese make-up artist and beauty pioneer, known for high expertise in make-up, high-performing hairstyling and skin care products.
If you have visited Canadian beauty blogs recently you probably had the chance to participate in an extraordinary contest celebrating the launch of the online shopping. On this occasion, 20 beauty bloggers were invited to ask their readers to create their own Wishlist using a special code. The winners received $100 worth of products available on Shu Uemura web site.
Moreover, Bloggers exclusively received selected products of the iconic brand and shared their though with the online beauty community.
“The hair care products have never been available here (in my area at least) and now I can order the Shu Uemura Essence Absolue Oil Nourishing Protective Oil that I’ve wanted to try for YEARS. Seriously-YEARS. » beauty-reflections.com
The campaign worked beautifully !
Bloggers were very involved during the whole operation that generated 20 blog posts, sharing their passion and love for the brand. This action reached nearly 1,000 comments and numerous mention of the @shuuemura #contest all over social media.
It’s Summer ladies ! It’s time to treat yourself on the Shu Uemura e-shop !!
