Shu Uemura reached out to Made in Blog to promote the new Lightbulb Foundation. The objective of the campaign was to promote the launch of the product through bloggers of the US and Canadian markets. Made in Blog designed and implemented a comprehensive strategy integrating influencers at several levels. This large-scale plan included :
Involving vloggers is crucial for cosmetic brands considering the large potential audience and the growing virality power of videos. Some of our YouTubers gather more than 300,000 followers on their channel!
To support the launch, each influencer published a detailed review of the Lightbulb foundation and sponge. They particularly loved the coverage and glow of the foundation. 16 reviews have been published in total, generating over 600 shares and 9,000 interactions (clics and likes). Tutorial videos have been viewed more than 75,000 times on YouTube. This significant presence on social media and blogs has driven qualified traffic towards www.shuuemura-usa.com and www.shuuemura.ca.
Our ambassadors loved promoting the new Lightbulb foundation as shown by the number of shares and their enthusiasm reviewing the product. Comments left after the reviews showed a great level of engagement from readers, they used the exclusive promo codes shared by bloggers to buy the foundation and other Shu Uemura’s products.
“I love the coverage that it gives and how this foundation is a good match to my skin”. Beautybitten
“And the glow? I never appear shiny; it always gives me a healthy, radiant glow”. Miss Maven
“Shu also has my photo featured on their website right now, as an example skin tone on their foundation shade finder! Pretty cool if you ask me :)” . Xsparkage
Finally, Made in Blog worked on a sponsored tweets campaign to support Shu Uemura ‘s Facebook contest. Theses tweets have generated over 5,000 clicks.
Discover more : RaeViewer, MakeUpbyAmarie, Saaammage, BeautiFyMeeh, Xsparkage, TheBentleyBlonde…
