Smart Set is lately doing a complete rebranding with a new brand image, repositioning themselves as a brand in touch with their younger clientele and with a new ecommerce website. Moreover, this year, Smart Set was sponsoring three music festivals that you might have heard of: Piknic Électronic in Montreal, Digital Dreams in Toronto and Escapade in Ottawa with many fun activities organized during those festivals.

Smart Set’s rebranding was also the opportunity for the brand to get to know their customers better thanks to a greater presence on social networks (Facebook, Youtube, Twitter et Instagram), but also a desire to start to collaborate with Canadian bloggers and engage in a true relationship with them!

The campaign was divided in four different parts:

• The 12 bloggers were hosting a giveaway on their blogs with outfit inspiration from Smart Set. Readers had the chance to win a $75 gift card

• A banner ad campaign on Canadian fashion blogs to maximize Smart Set visibility to a very targeted and engaged audience

• The VIP weekend in Toronto at Digital Dreams electro festival

Smart Set invited 12 Canadian fashion bloggers to spend a weekend at Digital Dreams Festival in Toronto on June 29 & 30. Here is the recap of their fantastic weekend in video!

• A recap of their weekend on their blogs and social networks

And much more…

The team at Smart Set completed the campaign with great surprises like a bubble filled with great stuff “the festival survival kit” and interviews of the bloggers on their blog and newsletter!

Read Smart Set blog to learn more about this incredible weekend!