Clarisonic and Biotherm teams at L’Oréal Canada approached us to organize a blogger campaign to promote their collaboration during Movember: www.stachestories.com.

Made in Blog selected 8 fashion bloggers (7 men & 1 woman) across Canada to promote Stache Stories.

Men were asked to share their Movember posting pictures of their staches or Movember streetstyles and encourage their readers to participate to the Stache Stories contest. They received grooming products from Biotherm Homme and one Clarisonic Mia to take care of their moustache.

We also selected a feminine blog to present StacheStories and organize a give away to encourage women to post pictures of their boyfriend’s, father’s, brother’s staches!

To support the blogger outreach strategy, banners ads were placed on blogs.

20 articles were posted, with 72 shares on social networks and 44 backlinks to StacheStories‘ website.

In their articles, bloggers talked about StacheStories‘ concept…

Chaque moustache a son histoire. C’est pourquoi StacheStories existe. Allez sur le site pour voir les dernières histoires de moustache des participants, dont les miennes! Perds ton temps

…Clarisonic’s products…

D’ailleurs, savais-tu que les brosses Clarisonic nettoient 6x mieux qu’un nettoyage avec les mains? Avec ces 300 oscillations par secondes, tu peux dire bye! aux peaux mortes et tes points noirs ne résisteront pas. En un mois, ma peau a totalement changée : teint plus clair, peau plus souple et douce, puis mes points noirs ont diminués de 50%. Le Clarisonic Mia est tout simplement génial, même pour les peaux sensible, c’est un must! Oh my mens wear!

and Biotherm’s products.

Après la douche, j’applique le soin confort hydratant AquaPower. Hyper confortable parce qu’il désaltère et donne de la souplesse à ma peau en quelques secondes. Rapidement absorbé, ma peau obtient un effet mat, et ça, j’adore! Oh my mens wear!

On social networks, the campaign generated more than 800 likes, more than 70 pictures on Instagram and more than 100 tweets including the hashtag #stachestories.

Banners generated more than 120 000 impressions.

This campaign won a lot of significant added content with more than 50 additional mentions through blog posts, shares, social mentions, videos to overcome campaigns expectations.

2 premium bloggers included contest on their blogs and Perds Ton Temps reviewed Biotherm Homme products and Clarisonic Mia through exclusive videos.

To conclude, StacheStories bloggers’ campaign was very successful and overcomes brands objectives.

With 20 posts and more than 70 pictures shared on Instagram this strategy enabled to reach a wide range of users.

Discover our special Pinterest board about this campaign.

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