Whether you are a blogger or a business, there is a good chance that you are already on Facebook, Twitter or Instagram. These social networks have indeed become unavoidable. However there are some new ones that deserve to be known just as much.
Here is a list of the 5 social networks of the moment to watch for:
Snapchat is an application for sharing photos and videos. The particularity of this application? Photos, videos or “stories” (compilation of photos and / or short videos) are available only for a limited amount of time which varies from 1 to 15 seconds for photos and / or videos then they are automatically deleted. The “stories” on the other hand, remain visible during 24h and are also removed from Snapchat servers. These ephemeral shares are highly popular among teenagers. However, more and more brands and / or bloggers use the application to share exclusives moments with their community such as the behind the scene of a photo shoot.
Meerkat is “The New Kid on the block”. The application was recently presented at SXSW (at first it was a music festival but today it is one of the coolest conferences on digital technology). This is an application for sharing Live videos. The application is free and all you need is a Twitter account to use it. The application allows you to shoot and share real-time event with your community who can also comment everything via Twitter. The advantage is that after the live video, you can watch what you filmed. As Snapchat, it may be interesting for brands and influencers to share a bloggers event for example or test an innovative product Live!
Ello is a social network that presents itself as an alternative to Facebook. The particularity? It is a private social network which you can join by invitation only from one of your friends or by asking an invitation directly on the website. In addition, it also presents itself as the anti-Facebook. Of course, like Facebook, they also collect data but only in order to improve the social network and not for advertising purposes. With a minimalist interface, Ello could be interesting for bloggers using lots of visual content: foodies or photographers for example.
This application has received a lot of criticism. Indeed, this is an application that allows you to post anonymous messages. These messages will be shown to all the people connected to the application being located in a 16 km radius. Last year in the United States, a young man was arrested after threatening to commit an attack in a NY school through this social network. This application was born on an American campus, however, it has a lot of positive sides. You are a brand and you are creating an event? The application can be used to send invitations and create a buzz. You’re a blogger and you want to meet your subscribers by organizing a surprise meetup? This is quite possible with this application because, once again, you will be able to inform all users of the application located in a 16km radius. Plus, there is a point system: the less your message has points, the greater are the chance for it to be deleted.
Even in the working world, social networks play a very important role. For example, Linkedin allows you to create an online resume, to connect with professionals in your sector and to increase your visibility. Now, there is a new app called Networkrapp that offers you, through geolocation, to get in touch with professionals who are nearby and at a specific location. It can be a convention, a professional 5@7 or a conference day. This will be a great way to start the discussion more easily wether you are a recruiter or a brand, a blogger who would like to get in touch with a potential partner or a candidate for a job.
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