As part of its campaign “110 façon de se divertir”, this year Loto-Québec was a partner of the famous Gibelotte festival in Sorel.
To promote the festival Made in Blog foodie bloggers used their creativity to share their own revisited recipe of the Gibelotte in order to make their reader discover or rediscover this dish and the festival! You can find the famous recipes here.
The 10 recipes from our bloggers, each more delicious and originales than the next, aroused keen interest among their readers, delighted to see the dish and the festival to honour and be able to share their own version.
This campaign was a success thanks to our blogger’s creativity, the integration of the video of chef Felipe St Laurent and the many shares on social media.
Discover our special Pinterest board about this campaign.
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