The team responsible of Biotherm at L’Oréal Canada approached us to organize a blogger outreach to benefit from bloggers influence and recommandations for the “World Oceans Day”, supported by the charity platform Biotherm Water Lovers.
We selected 10 influencers from Ontario, Québec and British Columbia to promote with blog posts and social shares the World Oceans Day and the two Biotherm’s charity actions.
This campaign generated 11 blog posts, through which bloggers encouraged their readers to participate in Biotherm’s actions.
Bloggers supported this global cause :
“The protection of our oceans should be a great concern for all of us, and if it takes a day like World Oceans Day to remind us, then so be it.” Gracie Carroll
They appreciated Biotherm’s involvement :
“Thankfully, Biotherm has launched two amazing charity initiatives in support of redressing the ecological stress imbalance of the Galapagos Islands.” Everything beautiful
They reminded Biotherm products benefits :
“Vous ne le savez peut-être pas, mais à la base, les produits Biotherm sont tous conçus, que ce soit au niveau du conditionnement ou du produit en soi, afin de défendre les océans et leur contenu, utilisés comme ingrédients dans une multitude de leurs soins. Votre peau et votre planète vous remercieront!” Le Cahier
Readers appreciated Biotherm’s initiatives and shared their love for their products :
Bloggers also shared their water pictures on Facebook and Instagram. It generated over 900 likes :
To conclude : A successful campaign with an widespread impact from different Canadian provinces. The objectives have been surpassed and bloggers acted as Oceans cause ambassadors.
Discover our special Pinterest board about this campaign.
To be connected with all the MIB news, do not hesitate to follow us on Facebook and Twitter !
