The team responsible of Lancôme at L’Oréal Canada approached us to organize a blogger outreach campaign to promote a new product : Lip Lover.
We selected 10 beauty & fashion bloggers / vloggers across Canada. They were invited to make a review of the product including the Lip Lover video in their post, a promo code, and inviting their readers to participate in the contest in LipLover.ca microsite.
The contest on the microsite LipLover.ca were promoted via banner ads…
…and sponsored tweets which generated 2 700 visits on the microsite and over 760 000 impressions.
On social networks, this campaign generated over 120 shares:
Bloggers appreciated the product’s quality, its texture and the ease of application:
“J’ai particulièrement aimé que toutes ces couleurs aient une durée de plusieurs heures et que la couleur reste aussi vive qu’à l’application” Le Cahier
“The Lip Lover range provides colour (lipstick pigments), shine (non-sticky, silicone-infused oil formulation) and lipcare (eight-hour moisture). They are beautifully fragranced” Ella Pretty Blog
“I love the applicator of the Lip Lovers. It has an elongated arrow shape and curved profile that precisely hugs lips’ shape. They somehow manage to dispense the perfect amount of product so that you never have to double dip the wand.” Perilously Pale
“Pour moi, les Lip Lovers ressemblent définitivement à un gloss, mais la texture n’est pas aussi collante que la majorité des brillants à lèvres que j’ai testé dans le passé, beaucoup moins que les Lipglass MAC.” Crystal Candy Make Up
Their readers showed their love for the products and their wish to try it:
To conclude, this campaign was a success! Bloggers loved the products and were really involved in the campaign promoting their articles and videos much more than expected and receiving more than 23,000 views.
Discover our special Pinterest board about this campaign.
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