Shu Uemura approached us to to elaborate and set tup an innovative digital strategy promoting custom palettes through bloggers’ and vloggers’ scope.

We selected 3 top US bloggers (TheRaeviewer, Beautifymeeh, MissMaven). Their mission ? To be part of an ambassador program by creating their own Shu Uemura day AND night palettes.

Bloggers were expected to promoting it through their blog, their Youtube channel and their social networks.

During this campaign, we created a close collaboration between brand and bloggers: dedicated section on the Shu Uemura‘s website, promo code for each blogger, affiliate program. This special collaboration generated nearly $ 10,000 direct sales.

The 6 blog posts from our ambassadors generated more than 700 shares on social networks.

They spoke about palettes and its different shades :

All four of the eyeshadows in my palette are highly pigmented and truly best in class, so velvety smooth and easy to apply. Source : Raeview

All four shades are gorgeous! I love the finish and the texture of these shadows. It’s very soft, velvety, and glides on so smoothly! Source : Beautifymeeh

The four colors I chose are classic, versatile, and can be used to create dramatic looks as well as more natural, subdued looks. I chose a very neutral palette that practically anyone can use! Source : Miss Maven

Their Youtube videos, detailed tutorial, generated more than 300 000 views and more than 2500 comments !

Readers feedback were very enthusiastic and they showed their will to try ShuUemura palettes :

Some other bloggers bought the custom palette and present it on their blog to show their support :

This campaign have been a real success. Through a lot of blog posts and tutorial videos, our 3 ambassador’s customized palettes and Shu Uemura  had a huge visibility !

Discover our special Pinterest board about this campaign.

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