Every week seems to bring new changes and updates to Instagram features. In this context, it can be challenging to stay up to date with the platform and use it to its full potential, at all times. What features are available and how can brands integrate them into their marketing strategy on Instagram? In this article, we give you the lowdown.
Tagging products in your publications makes it easier for your customers to find and purchase them. Thanks to this feature, they don’t need to search around your website to find the item they want. This reduces the length of the purchasing process, which leads more easily to conversion.
Double check that the “Message”, “Contact”, or “Directions” buttons appear on your profile. You can also add buttons that allow your visitors and followers to book a restaurant reservation, a hotel room, or event tickets. Instagram’s help section offers a step-by-step tutorial on how to set these up.
Also, make sure you have a redirection link to your website in your bio, and adapt it regularly according to your traffic objectives.
Finally, don’t forget to select the type of business related to your Instagram page.
Use highlights at the top of your profile to showcase the content created by your customers and followers, promote the lookbook of your new collection, or share delicious recipes (with a swipe-up link to access the page on your website, of course). Highlights are also a convenient way to call attention to an ongoing or upcoming launch event, promotion, or pop-up you’re organizing and to make key information easily accessible to everyone.
Social media users publish more stories than photos on their accounts. This is why GIFs and stickers are an excellent way to promote your brand and visual identity. Make sure that they are easy to find (including when users make common typos), and include them in your own stories too. The idea is to make any branded GIFs and stickers you make available fit in organically within your brand universe.
Surveys, questions and quizzes are a great way to engage your social audiences. They can offer you important insights into their preferences and opinions. Using these features helps you to move from a one-way communication channel (brand to customers), to a two-way conversation. You can also share their responses, showing your followers that you truly care about their interactions with you.
The ephemeral nature of stories is conducive to social media users tagging brands in them, and you can then in turn share these stories to your followers. One way to do this is to set up a weekly sharing event which will encourage your followers to tag you more when they realize that you are showcasing the stories shared by others. It’s a win-win situation where everyone gets a little more visibility!
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