The mexican restaurant chain’s TikTok is an artful mix of original video content and user generated content. The brand follows trends and participates in popular challenges, generating considerable engagement.
@chipotleIt be like that sometimes. Get free delivery every Sunday in February. Terms: chip.tl/feb #TikTokTimeout♬ Yummy – Justin Bieber
The San Diego Zoo has a major asset when it comes to content creation: hundreds of animal species, which star in the zoo’s short videos alongside humorous captions.
@sandiegozooMe trying to be social at a party #fyp #foryou #foryoupage #introvertlife♬ Dissolve (Acoustic) – Absofacto
The Washington Post posts daily TikToks, sharing life behind the scenes at the newspaper and taking part in the platform’s challenges, with just the right amount of self-deprecation.
@washingtonpostHope this helps #newspaper #whatilooklike♬ follow jakesalright for more – jakesalright
By purchasing ad spots on TikTok, you’re making sure your brand videos are seen by more potential clients. It’s also a good way to increase the reach of videos created and posted by TikTok influencers for your brand. Take note, though, that to sponsor posts you must have a TikTok advertiser account. Creating a media campaign on TikTok also allows you to fully personalize your marketing efforts. You should always precisely define your objectives and target audience or, if you aren’t sure how to, turn to an agency that can optimize your campaign for you.