Finding travel inspiration using Instagram? Our tips!

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Summer is just around the corner, and nothing is more exciting than starting to plan your vacation. Yet when it’s time to choose a destination, the possibilities are endless, and the choice is hard to make. But how to find the perfect place to visit? Instagram is the perfect platform to find travel inspiration and amazing destinations to visit and take pictures.

Finding your dream destination with hashtags

One of the easiest ways you can search Instagram is to use hashtags. For instance, if you’re planning a trip to Portugal, you can search tags such as #portugal, #lagos, #porto, #lisbon or any that are related to the cities and activities you’re interested in. Through them, you’ll be able to access all the photos that have been published and tagged in connection to your destination.

You can also visit the profiles of the users who shared pictures using these hashtags as there is a good chance they shared more content about nearby cities and experiences.

Using the geolocation tool to find popular places

The geolocation tool works similarly to a hashtag. Whenever someone publishes a picture on Instagram, they have the option to add the location where they are. So if you navigate to a particular tagged location, you can browse all the photos that were taken and tagged with that location. 

This is a great way to discover interesting places and experiences in the city or country of your trip destination.

Exploring similar profiles

When you find an Instagram profile with interesting travel-inspired photos of your desired destination, the Similar Profiles option can be very useful. As the name suggests, this feature of Instagram allows you to discover profiles similar to the one you are interested in. This option not only allows you to discover photos from the same destination, but also from other similar travel destinations.

To access similar profiles, simply click on the small arrow to the right of the “Subscribe” button.

Drawing inspiration from travel influencers

Instagram has a wealth of accounts and influencers who post great travel content. Creating a shortlist of people to follow to inspire your next trips is a great way to find out about great destination and experience ideas. Wherever you’re planning to go, there’s a good chance a travel influencer has been there before and shared useful tips and photos. 

Check out these travel influencers for some inspiration:

Asking your subscribers for their opinion

Over the past year, Instagram has implemented a feature in the stories that allows you to ask questions to your subscribers. Any question can be asked using this tool, and answers are sent directly to the DMs of the person who published the story.

This feature is particularly useful for asking your subscribers what travel destinations they recommend.For instance, you could ask them: What are the best things to do in Barcelona? This allows you to get several different opinions, as well as personalized tips and advice for each destination. After all, that’s what social networks are for!

Would you like to create a travel content campaign? Made in can help you. Contact us for more information!

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