@kelsikendel
For over 20 years, Blue Lizard has been the embodiment of sun protection, recommended by American dermatologists and pediatricians. Formulated with minerals, our sunscreens offer effective defense against UVA and UVB rays, while being gentle on all skin types. Paraben-free and fragrance-free, they respect the sensitive skin of toddlers and adults alike. For its influencer campaign, Blue Lizard entrusted Made in to promote its must-have suncare products in Canada. At the heart of the campaign, influencers share their favorites, raising awareness among their community of the importance of incorporating sunscreen into their daily routine.
The objectives of the Blue Lizard campaign were to inform and educate about the importance of sun protection, while highlighting the brand’s flagship products. Deployed from April to July, just before the onset of summer temperatures, the campaign was designed to maximize brand awareness and visibility in the run-up to summer.
@unstoppable.mamaThanks to the impact of the bonus content created by the influencers, the brand exceeded its impression and view targets, reinforcing its awareness and visibility strategy. This success is all the more remarkable given the strong competition generated by summer-related content.
@kelsikendelTo embody the campaign, eight content creators – a mix of moms and lifestyle creatives – were mobilized to produce 77 publications around everyday sun protection. Their ideas were based on two types of content in which they would integrate Blue Lizard: educational formats, such as skin cancer awareness or common mistakes in sunscreen application, and lighter formats, such as GRWMs, outdoor days, make-up routines or nods to body positivity. By naturally incorporating Blue Lizard bestsellers, each creation informed, engaged and reached a wide audience, while catering to a diversity of interests within their audience.
@soft.lyfeeThanks to this three-phase campaign, the designers mobilized an audience of 273K followers, generating 228K organic views and impressions.
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