Content on Instagram has definitely evolved over the years and the fashion industry is a prime example of this evolution. Here’s a trend we’ve been seeing on the feeds of Instagram’s most cutting-edge content creators: editorial fashion photography in the middle of supermarkets. From Stockholm to LA, via Madrid and Brussels, this type of post keeps popping up in our instagram feeds, courtesy of Instagram fashion influencers all over the world.
Is this the sign of a collective yearning for the early days of the platform, when people shared their daily life in its rawest, unstudied form, slapping on a filter and a frame that would both be considered an aberration of the past in this day and age? We don’t think so.
Fashion content creators have become increasingly professional over the years, with some of them particularly standing out for their editorial aesthetic. Here are a few recent examples to inspire you!
Photo CreditWe haven’t yet seen any grocery stores or supermarket chains leveraging this trend to differentiate themselves from the industry’s traditional influencer marketing campaigns (recipes, flatlays, sharing a meal with friends or family). Wanna bet on how long it’ll take before they do?
In France, who from Carrefour, Leclerc, Monoprix or Lidl will try the fashion/real life editorial shoot first? In Quebec: Metro, IGA, Provigo, Walmart? In Belgium: Colruyt, Spar, Delhaize, Cora? In Morocco: Marjane, Label’Vie, Metro?
Don’t hesitate to contact Made in if you have an idea in mind. We can help you stand out with your influence and content marketing strategies!
Even the Instagram fashion parody account @siduations, famous for its fun edits, has photoshopped a Chanel-clad Claudia Schiffer into a store’s hair colouring department.
