Entrepreneurship life is not easy… Especially when it comes to managing accounting. To support entrepreneurs in the healthy management of their finances, QuickBooks has developed an all-in-one tool: a single place to make smarter decisions and free up time. QuickBooks allows keeping an eye on the financial health of the business, no matter where the user is.
The well-known application in the English-speaking part of Canada needed a little boost to make itself known to Quebecers and turned to Made in. Our main objective was to introduce the application to young Quebec entrepreneurs. The second objective was to generate engagement.
Our recommendation to reach these business leaders was to position ourselves on TikTok and Instagram, using various formats and profiles. The content strategy included having influencers speak honestly about their experience with the application while encouraging entertaining content.
The teams set up for this campaign went in search of entrepreneur influencers, keeping in mind the importance of diversity among content creators.
In line with our recommendation, they selected public figures recognized for their entrepreneurial spirit in Quebec. These personalities were already using QuickBooks and could thus speak about their user experience and favourite features.
For this mandate, 6 MID and TOP influencers, all Francophones, participated in the campaign. The number of Canadian followers represented between 76% and 98% of their audience. These influencers had a total of 524.6k followers.
The campaign achieved great results. In terms of organic reach, the good results were particularly visible through Reels.
The top 3 video contents that received the most impressions were about how using Quickbooks allows them to free up time to enjoy their vacations and spend time with their families. Since the content was published during the 2022 back-to-school season, the influencers were able to share their latest vacation memories. This time off was all the more appreciated thanks to the peace of mind that the application allowed them to have.
The audiences were receptive, as these 3 Reels accumulated more than 183K organic views.
