Daunat wanted to promote their new “Salad’Bar” product range. With this compartmented salad to go, the brand aims to allow everyone to choose, create and assemble their own salad according to their own preferences and spur-of-the moment urges.
Made in challenged 7 influencers, both men and women, to create dynamic and playful content showcasing their top three “last-minute activities” featuring the preparation of their Salad’Bar. The campaign took place on Instagram, where the influencers published content in the form of photos, videos and stories.
One of the strengths of this campaign was the diversity of of the influencer profiles involved. This allowed the brand to reach various communities, all of which reacted positively towards the campaign content. The integration of a CTA encouraged social media users to discover the whole product range.
In order to reach a qualified audience for the brand and product, Made in built a targeted media amplification around the campaign content. This gave added visibility to the posts that resonated the most with social communities and helped them reach more potential customers.
Made in’s expertise and excellent influencer relationships led to the campaign surpassing its set objectives in terms of content reach, deliverables and additional shares. Daunat also enjoyed re-shares from their own social pages. The strategy allowed for an optimal use of campaign content to make the most of the power of influence of the content creators involved.
