For natural looking, flawless skin, simply turn, apply, and smooth on the Estée Lauder Double Wear Cushion Stick, and you’re ready to go!
Made in was asked to create an powerful campaign strategy to promote the newly available foundation shades, as well as the Get Up and Glow routine.
Estée Lauder also wanted to showcase the Cushion Stick applicator and show how easy it is to use it and include it in an everyday makeup routine.
Made in recruited influencers that created 3 Youtube videos generating over 43 900 views. Thanks to Made in’s great relationship with the influenceurs, the videos were cross-published 30 times across social media platforms, twice more shares than initially planned, amplifying the videos’ reach to over 171 000 people. Two of the influencers also staged giveaways to increase the reach of the campaign.
The content created was both entertaining and relevant for the influencers as well as for their audiences, as shown by the campaign’s engagement rate, which was of over 7%.
