Rapidly growing mobile phone brand Honor was looking to leverage the popularity of influencers for the European launch of its newest model, the Honor 10.
Made in asked three influencers from three different countries (France, UK, and Germany) to showcase the new phone’s key features in a way that was authentic and stayed true to their lifestyle.
These three ambassadors received an Honor 10 and were tasked with creating a city guide featuring their favorite haunts: gourmet finds in Paris, cool shopping spots in London, and awesome architecture in Berlin.
Made in’s relationship with the influencers helped the campaign surpass the initial objectives in terms of reach and content produced. The campaign’s global engagement rate was of 6,72% (vs a 2017 market average of 2,74%).
