@kelsikendel
With over 50 years of expertise in skincare, Keri is renowned for its nourishing formulas based on trusted, dermatologist-recommended ingredients. Suitable for all budgets, the brand offers accessible products that deeply moisturize and respect all skin types. Available in many retail outlets, its products are easily integrated into consumer’s lifes.
To raise brand awareness and strengthen product consideration in Canada, Keri partnered with Made in to deploy an influencer campaign highlighting its moisturizing cream and shower and bath oil.
Deployed in two phases, first in November and then from February to March, the campaign was designed to strategically target the coldest months of the year, when moisturizing needs are most present.
The selection of content creators with varied profiles, from moms to artists, skincare enthusiasts to lifestyle creators, enabled Keri products to be integrated naturally into well-established routines, reaching a wide range of consumers across Canada.
@tresduchelleWorking with six female content creators, including our talent @sarah_lauzon the campaign featured authentic content, where products are integrated into everyday routines. This content, shared with an audience of 290.7K followers, generated strong 371.1K organic views, while strategic media boosting increased reach to 2.4M views and impressions. This is a significant performance for a brand still relatively unknown in Canada, and confirms the strength of a carefully targeted influencer approach.
@sarah_lauzonTo design a tailored strategy aimed at boosting your sales, contact us.
