In 2017, the Province of Quebec enjoyed the fresh and crisp taste of Peroni Nastro Azzurro Italian beer for the first time.
Peroni turned to Made in to develop an influence marketing campaign surrounding the launch of the brand in Quebec.
Made in capitalized on the charm and personality of two dozen ambassadors to showcase Peroni Nastro Azzurro. The ambassadors enjoyed experiences embodying elegance and the Italian art of living.
By calling on Quebec celebrities, influential foodie media, mixologists and lifestyle content creators, the Quebec Peroni launch did not go unnoticed, with a reach of over 740 000 people on social media.To better meet the demand, Peroni created an interactive map to locate places indicating where to taste Peroni Nastro Azzurro in Quebec.
As part of this campaign, ambassadors received an Aperitivo box containing Peroni beer as well as Italian products from Favuzzi, our campaign partner. Some influencers were even able to taste the pleasures of the light beer in Italy, whether in Amalfi or Venice.
Furthermore, since Peroni Nastro Azzurro is the official beer of the Rogers Cup in Montreal and Toronto, ambassadors enjoyed a privileged moment at the Peroni House, a lounge bar, to freshen up between matches.
