Quartz Co is a winter apparel brand born in 1997 in Canada, the home of winter, snow, and cold. In 2016, the brand was completely revised. For Quartz Co, each winter offers a chance to rediscover a lifestyle that hearkens back to our most profound nature, because no element is more powerful than the warmth that inhabits us.
In this spirit, Made in recruited 24 influencers across Canada, Switzerland, and Hong Kong (three times more than the initial objective) to become Quartz Co influenceurs and promote the brand after its revitalization. They collectively published 105 posts over 5 months, with an average engagement rate of 5,11%.
Made in also set up a Snapchat activation at Igloofest, a time during which people gather and enjoy themselves out in the winter cold. Made in created a branded geofilter that was used over 2 000 times and seen more than 100 000 times.
