Tampax | Unveil the taboos

Tampax benefited from Made in ‘s expertise to promote their Tampax Radiant & Tampax Pearl range of sanitary pads.

Through the selection of 6 Quebec and Canadian influencers, Made in developed a content strategy with positive messages in order to unveil the taboos and the preconceived ideas that still linger around women’s periods.

In order to maximize the reach of publications and the presence of the brand on social networks, Made in has implemented a multi-platform strategy by activating communities on Instagram, Instagram stories, Youtube and Snapchat.

Cindy Cournoyer

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Thanks to @tampax radiant collection : I can wear my favorite comfy outfit even when I'm waiting for my flight. ✈️🤙🏽 #TampaxRadiant #BeRadiant #WearWhatYouWant #Ad

A post shared by CINDY ⋒ (@cindycournoyer) on May 19, 2017 at 7:41pm PDT

Tampax Pocket Pearl is my best friend when it comes to hike. 🏔Because of his smooth Release Comfort Layer™, I can be ready for any adventures! 💃🏼 #TampaxRadiant #BeRadiant #WearWhatYouWant #Ad

A post shared by C. ✈️🌻 (@cindycournoyer) on May 31, 2017 at 6:32pm PDT

Valérie Lafrance

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keep using my white clothing during this summer. thank you @tampax for the SmoothRelease Comfort Layer. ⚡️💃🏻 #TampaxRadiant #BeRadiant #WearWhatYouWant #ad

A post shared by V. 🍉 (@valielfrnce) on Jun 10, 2017 at 7:24am PDT

Brenda Raftlova

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Yesterday, a friend of mine asked me if I workout on my period. "Well of course I do, why wouldn't I?" I replied. Did you know that working out on your period is actually extremely beneficial? I know that going to the gym is probably the last thing you want to do when Aunt Flow comes to visit, but it's the best thing to do. Here's why 👇🏼 … 1️⃣Your cramping will minimize. And I can swear by this! 2️⃣Your menstrual flow will be lighter. Isn't that awesome? No more swimming in blood.. Too much? 3️⃣And the most important point – working out during your period can yield greater strength and muscle mass than any other time of the month. Say what? Just make sure you're always protected 😉 Tampax assures up to 100% leak- and odour-free periods #TampaxRadiant #sponsored

A post shared by BRENDA 📍Montreal 🇨🇦 (@candied_chocolate) on May 28, 2017 at 4:06pm PDT

Cassidy Neves

@tampax Radiant always gives me the confidence to wear what pleases me with the SmoothRelease Comfort Layer #TampaxRadiant #SoyezRadieuse #PortezCeQueVousVoulez #LePouvoirDeChangerLesRègles #Ad // @tampax Radiant me donne toujours la confiance de porter ce qui me plaît grâce au confort assuré du SmoothRelease Comfort Layer #TampaxRadiant #Ad

A post shared by CASSIDY NEVES (@styled_by_seven) on May 15, 2017 at 8:00am PDT

If you want to develop a campaign strategy with influencers, contact Made in.