A few weeks before Christmas, the Holiday frenzy is already palpable: house cleaning in preparation for parties, decorating, gift shopping for (multiple!) gift exchanges… Our to-do list can sometimes be long and discouraging, while the time we have to check off everything on it is, unfortunately, too short!
Thanks to Ivanhoe Cambridge’s Shopping.ca gift cards, many of us can check off at least one thing on our to-do list and survive the holidays without going crazy!
Available in 22 shopping centres across Canada, these gift cards (ranging from $25 to $1,000) are the perfect last-minute gift, and are ideal for people whose tastes can be harder to please, or with preferences more difficult to pinpoint.
A few months before the festive season, Ivanhoe Cambridge turned to Made in’s expertise in the hope of raising awareness of Shopping.ca gift cards (and their advantages!) across the country.
To carry out this mission, Made in recruited 67 content creators of various ages, spread across 6 provinces. Three of the talents represented by Made in took part in this campaign to represent Quebec shopping centres: Fanny Yockell, Charlotte Bouvier and Valérie Lévesque.
A total of 782 pieces of content were published on the influencers’ Instagram, Tik Tok, Facebook and YouTube platforms, as well as on the personal blogs of some of them, for one of the biggest campaigns carried out by Made in to date!
The contents generated close to 2.5M organic impressions, and over 4,300 clicks! Made in also used Facebook ads to promote the content and reach more people, optimizing the campaign’s global performance by generating a total of 15.6M total impressions and no less than 29,500 clicks.
Social media amplification targeted audiences by age, geographical proximity with the shopping centres, personal affinities with the stores in those shopping centres, as well as interest in gift cards and holiday gift shopping.
The content also garnered just under 7,500 comments, showing numerous people’s interest in the gift cards. Hundreds of followers said they had discovered the shopping.ca gift cards because of Made in’s campaign, and expressed their wish to receive or to put one under the Christmas tree for someone else.
All in all, a gift card that allows you to shop as you please in any of the stores in 22 shopping centres across Canada… who wouldn’t want one?
