Inspiration is essential to allow brands, content creators to develop and evolve in their fields.
Social medias are a daily source of new trends, of creativity that is transmitted through several content formats. But this overload of passing trends, of designers’ creativity, can also cause inspiration breakdowns.
But then, how do you – easily – find inspiration to renew yourself, follow trends, stand out and develop your content?
We present to you today 3 free tools to inspire you on a daily basis!
The application that reflects inspiration: Pinterest. It’s a real gold mine for finding inspiration in all areas. From one keyword, you can find dozens of inspirations, refining your searches as you go. It is an almost inexhaustible source, by clicking on an image, it takes you to a new selection in the same vibe and so on.
It is ideal for finding your universe, and continuing to create in accordance with it thanks to the personalized recommendation according to what you are looking for and what you click on.
The trick: create as many tables as you want, this will allow you to keep all the ideas that you like and classify them in different categories, in order to find them easily when you need them.
TikTok has developed the possibility for brands to create advertising campaigns on the application: TikTok Ads. To complete this option, the network has also set up a section to group together all the best performing advertising campaigns on the platform.
Using different filters, you can quickly find inspiration in the sectors that interest you. You can compare what performed well, what audiences liked less with the number of views and content engagement.
It should be noted, however, that advertisers must give their consent to appear in this section, so it is possible that not all successful campaigns are listed within Top Ads. But it remains a very interesting source of inspiration, which can be supplemented by researching other campaigns using hashtags.
In the same way, Facebook also has its library of all the advertisements created on the network. Set up to respond to a request for transparency on the subject from users, this tool is now a source of inspiration and a significant time saver for companies.
It works the same way as TikTok’s Top Ads: you select the criteria that interest you, you refine your search if necessary and you can analyze the results. You may have access to some ad details such as demographics and cost.
You can see what is being done in your industry, what is in development or follow the digital actions implemented by other players in your market.
The Internet and more particularly social medias are true generators of inspiration. What could be better than looking directly at the source for what might appeal to your target on the platform concerned.
Facebook ads library, TikTok top ads, Pinterest, are free ways to access a large list of creative content and ad campaigns. Ideal solutions to make it easier for you to find new ideas and discover new approaches that you might not have considered.
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Credits – Unsplash : bruce mars ; Souvik Banerjee ; May Gauthier ; Solen Feyissa
